With so many companies promoting direct marketing lists, it can be hard to find the right mailing list broker to work with. Whether you are an agency researching a direct mail campaign for your client, or a business looking for a list of leads for yourself – it is important to feel confident that you are going to get the best return on investment.
The success of your campaign is dependant in part on using the best mailing list that has been targeted to find your best prospects. The right list broker can guide you to this.
What type of lists do they specialize in?
For most applications, a compiled list which uses many different sources which are cross matched, verified and run through rigorous quality controls will have the selections to target your best prospects. There are quite a few compilers out there. Be sure to find out which lists they use and why.
How often are the marketing lists updated?
You want a file that has a constant stream of updates coming in from multiple sources to keep the lists as fresh and accurate as possible. Move updates should be applied monthly – and you should be given postal NCOA paperwork that proves it.
Does the list broker want to know about your business?
With so many list variables to choose from in targeting your campaign, a good list broker should ask what you are selling, so they can match your list with your offer. When they “run a count” to get a report for you, they will be reviewing many different criteria to match your list to the product or service that you are selling. Specific industries such as mortgage, restaurants, banking, automotive, real estate, education can all have different consumer list requirements.
B2B marketers can target industry specific lists with decision-makers who need their products.
Can you have the option of running your own counts?
While it is always nice to have the guidance of the expert, you may want the convenience of do-it-yourself with an on-line count and order system. You will want one that is easy to navigate, plenty of selection criteria, has useful reports, and will allow you to make as many changes as you want. It is also important that it be easy to know exactly what your price will be for your specific count – before you place your order.
Direct marketing is one of the most effective ways to put your advertising message into the hands of the people most likely to become your customer. Your list broker can help you to find the right people to mail to.
ListAbility has been helping companies target accurate mailing lists since 2003. We work with resellers, brokers, agencies, printers and mail houses along with direct mailers on their own campaigns to deliver superior customer service, the best data and competitive pricing.
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