Marketing to Franchise Owners
Franchises offer business owners the support to start and run a business with a proven concept. While most franchise businesses are in food service and retail, they also run the gambit of business services, education and manufacturing.
Even though the franchise operations offer business support, franchisee owners tend to have leeway to purchase goods and services to run their companies. This is the reason so many businesses find marketing to franchises a terrific business opportunity.
Direct mail marketing and telemarketing are perfect ways to reach out to this specific group of businesses.
You determine your best strategy and obtain a franchise business mailing list to contact the decision makers. A franchise owner list can be selected in many ways:
Franchise name: Get in touch with all the owners of a particular type of franchise, such as Jiffy Lube, Dunkin Donuts, Sylvan Learning Center or the Merry Maids.
Business Type: use SIC codes to find the kind of business
Specific geography or nationwide: State, county, city, MSA
Minority owned franchise businesses: owner’s ethnicity including Hispanic, Asian, African American, Indian or Native American
Company size: select by sales volume or number of employees
Time in business: startup companies to old-pros
Once you have the right list of franchises, you can offer your services by sending a letter, brochure or postcard. With telephone numbers also available, you can launch a telemarketing campaign either by itself or in addition to mailing.
View our data card to learn more about Franchise Owners Mailing Lists.
ListAbility is a mailing list broker with the expertise and the data to guide you through the process of obtaining a highly targeted mailing, telemarketing or email list. A better list will pay dividends with the savings you garner in printing and postage – to say nothing of getting noticed by the right people!