As people move from one life stage to another, their behaviors change. For example, the needs and purchases of young, single people differ dramatically from middle-aged families.
With household level Life Stage Segmentation, you’ll have the demographic and lifestyle intelligence to modify your product and or service selection, offer, copy and graphics for each of your “top tier” life stage clusters within your customer database. Now, combine this powerful database marketing methodology with advanced laser personalization technology and you have a powerful direct marketing communications capability.
You can also select prospect data using the life stage clusters identified to be most like your “top tier” customers