Dental practices can be difficult to grow. Often, you rely on your most loyal customers to spread the word and draw family and friends in. Other dentists rely on positive feedback on review sites.
But what if there were a better, more direct way to spread the word about your dental practice and draw customers in?
Postcard campaigns are an attractive, affordable, accessible way to reach a wide range of local customers and draw them to your practice.
But not all postcards are built the same. Understanding your options along with some helpful tips and tricks will have you seeing results much faster.
Types of postcards
When it comes to different types of postcards, not all are built the same. There are a lot of choices you need to make, including size, color, gloss, type of paper, and more.
For a dental practice, we suggest sending larger postcards in order to showcase the smiling images you will inevitably use in your design. High gloss and bright colors will also help to capture your potential customer’s attention.
What to include
You also want to make sure you have the right information on your postcard. This info should include the name of your company, why your dental practice stands out, a description of your services, and contact information. You might also include a discount or special offer to encourage customers to reach out to you.
Tips and tricks
Beyond the type of postcard and the information you include, here are some tips and tricks that will help make your dental postcard campaign a success!
- Think Professional
That means a coherent color theme, quality pictures, and eye-catching yet professional design. Choose a color theme based on your logo and make sure everything is spaced out well enough—you don’t want the card to be so busy that your customers miss important information!
- Narrow the Focus
Maybe you want to draw customers in with a special offer. Or maybe you’re trying to target people who need a particular service. Whatever it is, be sure to focus on and promote one thing at a time so your customer isn’t overwhelmed with too much information. You can always send additional postcards with more information later.
- Seal the Deal
Be sure to include a call to action on your postcard so that your customers reach out to your business. Special offers are a great way to accomplish this. You might include offers for:
- Free exams or consults
- Wedding, back to school, or other holiday promotions
- Discounted or free teeth whitening services
- And more!
- Keep Track of the Data
Don’t just send postcards and hope for the best. Keep track of your data, including various postcard campaigns, website analytics, and customer growth. This will help you to make informed decisions about marketing in the future.
Interested in learning more about postcard campaigns and other ways to increase your client base? Check out ListAbility, your one stop shop for all things marketing!