A recurring theme in marketing circles is the power of and need for a mailing list. Articles abound on topics ranging from how to build a mailing list to segmenting your list.
Of course, starting and building a mailing list from scratch is also one of the more difficult tasks any business can face. The good news is that you can get a consumer mailing list without necessarily building it all yourself. Despite the origin of the list, mailing lists offer several important benefits for your business.
In theory, building your own list is free. Of course, that’s almost never true. Businesses almost always need to offer some kind of loss leader in the form of free content, discounts, or subscriber-only deals that cost something. That doesn’t even take into account the value of time poured into building the list.
Early on, though, it’s often beneficial to simply buy your list. These lists often come at very reasonable prices that pay for themselves with even limited responses to your mailing.
2. Build Credibility
One key way you can build credibility with potential customers is by offering high-quality content. You should, of course, always do this on your website, but email is another golden opportunity for credibility building.
Write valuable content that only the people on the list see. The exclusivity of the content and innate quality will help you establish credibility with the recipients.
3. Word of Mouth
Word of mouth still stands as one of the single most effective forms of marketing out there. People believe it when their friends or family members tell them that a product, service, or service provider is good.
Now, a good email list targets your ideal customer base. If you convert even a small portion of the list into satisfied customers, you get a huge boost in word of mouth.
4. Follow Up
Ever visit a site and think, “I need to come back here.” Only, later, you realize that you didn’t bookmark the site. A lot of solid leads come and go on a site, but a list lets you follow up with those potential customers.
A key weakness in many advertising and marketing strategies is a lack of measurability. After all, branding provides value but it’s awfully tough to pin down any numbers about it.
A consumer mailing list lends itself to measurability in multiple ways. You can measure open rates, click-through rates, and even conversion rates that tie specifically to that list.
You Need a Consumer Mailing List
If you run a business selling products or services to consumers, you need a consumer mailing list. A mailing simply provides too many benefits not to have and use one.
You can build credibility, encourage word of mouth, and follow up with potential customers. Even better, a list gives you a kind of measurability you rarely see in advertising or marketing.
ListAbility specializes in consumer and business mailing lists. If you need a list for your business, contact ListAbility today for details.
Learn more about ListAbility’s mailing lists