Ad spending up nearly 4% for the first half of the year over the prior year, Businesses Are Spending Increased Marketing Budgets
Commercial direct mail volumes increased by over 8% in August over the previous year. And now overall increases in spending have come to light. While television continues to dominate the spending increases, direct mail marketing is included as a winner.
According to Lacy Rose at Forbes Magazine on October 11, 2010:
After six consecutive quarters of decline, the U.S. ad market is showing signs of a turnaround in 2010.
In fact, advertisers spent an estimated $54 billion during the first half of the year, up nearly 4% from a year earlier, according to the Nielsen Company, which attributes the uptick to a modest improvement in consumer confidence.
In fact, advertisers spent an estimated $54 billion during the first half of the year, up nearly 4% from a year earlier, according to the Nielsen Company, which attributes the uptick to a modest improvement in consumer confidence.
Among the bright spots: the auto and auto insurance categories, which respectively registered 27% and 23% gains, year over year. The former, which remains the largest category at $4.4 billion, was driven in part by increased spending at car-maker General Motors, up 73% from a year earlier. Ford and Toyota similarly increased their ad expenditures by 15% and 22%, respectively, while the 82% uptick at UAW Health Care Trust was a significant contributor to latter.
Each of the remaining top 10 categories, with the exception of department stores (+5%) and restaurants (+2%), posted declines during the six-month span. Among them were telephone and wireless services, which were down nearly 14% to $1.5 billion for the period.
Direct mail marketing is an excellent method of supporting television and internet marketing for rebounding sectors.
ListAbility provides direct mail lists and email broadcast lists for the US market. Specialties include automotive lists and lists for insurance leads. We have an active re-seller program for agencies, printers, mail houses, list brokers and other large mailers.
