We would wager that most business owners don’t realize that Direct Mail marketing is one of those powerful promotional strategies to grow their businesses, increase reach, and boost sales. Despite how technology has evolved over the years, Direct Mail isn’t dead.
Direct Mail Marketing —What is it?
It is the process of sending promotional materials, brochures, catalogs, newsletters, or postcards, to potential or existing customers. If you are a business owner seeking to advertise your product or service to your prospects or customers at home or their office, Direct Mail is a tool to achieve that.
How Effective is Direct Mail Marketing?
According to Forbes, “Direct Mail still works in a digital world.”
“Direct Mail is hot again,” this is another statement from US Small Business Administration.
In recent years, the prospect response rate has increased astronomically—almost 200% compared to previous years. For many, Direct Mail can elicit an emotional response, especially if you make your offers worthwhile. Plus, unlike TV advertisements and email, Direct Mail lasts longer and is affordable.
Direct Mail Marketing Strategy
A well-thought-out Direct Mail marketing strategy should include information on your plan of action from start to finish. First of all, you need to define your goal. Are you trying to drive traffic to your website or boost sales for the new product?
The second thing to consider is the size of your pocket—your budget. What’s your monthly income, and how much are you willing to spend? To make a good budget, you need to track your spending first. Take this as a free piece of advice from me.
Thirdly, you need to create a powerful call to action. At the end of your mail, your reader should have a clear direction on what to do. Please don’t leave them hanging!
Finally, it would help if you defined your audience. Who are you trying to reach? Families with children? Business owners? Veterans? Etc. Do you want to reach them at home or their office/business area? Postcards, letters, or trifold which works best for you? These are basic questions you need to ask before proceeding.
Types of Direct Mail Campaigns
There are tons of Direct Mail campaigns. However, we will only provide you with a list of the most popular ones.
- Letters & Envelopes
There are key elements you should never forget when designing your Direct Mail. They include a Clear Headline, high-quality images, worthwhile offers, powerful call to action, and testimonies.
How to save cost
Here are ways to help you save costs;
Don’t start big. You may end up on the losing side if you direct all your resources towards Direct Mail marketing on your first attempt. Starting small allows you to study the landscape, learn the ins and outs of the entire process, and improve on your next attempt.
Don’t go the traditional way. The traditional way entails the use of printers which may create a hole in your pocket. Instead, order online; in that way, you cut out many unnecessary processes, including costs.
Try freelancing websites. There are many freelancing websites to choose from, such as Fiverr, which will allow you to showcase your talent to potential customers all over the world.
Use Standard Mail. Instead of 1st Class postage, use Standard Mail. Why? It’s less expensive compared to others.
This article may not be so detailed; interested in knowing more about Direct Mail? Click here.
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Photo by Brett Jordan