DIRECT MAIL MARKETING, DIRECT MAIL MARKETING

With Direct Mail Marketing, you could reach millions of customers across the country through advertisement. 

Direct Mail Marketing—What is it?

Also known as “direct mail” or “advertising mail,” it is marketing mail used to deliver promotional or advertising material to old and new customers. Direct mail is used to maintain ties with customers and establish connections with prospective customers. 

How effective is Direct Mail Marketing? 

41% of Americans check their mailbox daily. Advertising through the mail will be a good way to get many involved.

This explains why Direct Mail Marketing has a high-efficiency rate and is cost-effective. You can use it for advertising your services and products. And don’t forget to make your emails personable!

Can Direct Mail grow my business? 

Yes! It can grow your business through the following ways: 

1) Establishing & Cementing Relationship with Customers:

Direct Mail can establish new connections with potential customers and cement old relationships with old customers. The competition out there is fierce, and Direct Mail can keep you above the curve! Use Direct Mail to wish your customers on their birthdays, remind them of upcoming events, and share more information on your products and services. 

2) Advertisement: 

Direct Mail can be used to advertise new products or services. Adverts can also serve as reminders. To remind your customers that they still need your products or services. 

Types of Direct Mail

  • Magazines
  • Brochures
  • Samples
  • Postcards
  • Letters & Envelopes
  • Catalogs
  • Magnets
  • Flyers
  • Menus
  • Credit Card Applications
  • Door Hangers
  • Newsletters
  • Invitations
  • Targeted Mailing Lists
  • Promotional Gifts
  • Advertising

Direct Mail Marketing FAQs

[Q] Is there a way to target my direct mail marketing campaign by location? 

[A] Yes, there is. Draw a circle around a physical address. In that way, you will control the number and quality of leads you want. You can increase or decrease the circle to control the number of leads you desire. 

[Q] Is there a difference between targeted Direct Mail and Saturation Mail?

[A] Direct Mail is targeted. Using Direct Mail, you can mail specific people or businesses. On the other hand, Saturation mailing is not targeted. The sender of the emails doesn’t care who the emails get to. For example, an ice cream joint is not concerned with targeting certain groups or businesses. They just want to get their mails across to everyone. 

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Photo by Elizaveta Kushnirenko

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