Direct mail postcards have a 100% open rate! What other sales strategies can boast that? It’s instant brand awareness. Postcards are an effective, affordable way to reach thousands of potential leads for your business. With a great offer and a compelling call to action, postcards have an excellent return on investment.
Direct Mail Postcard Printing
The most effective direct mail postcard campaigns begin with a targeted audience. ListAbility can pre-print addresses from our extensive prospect database, tailored to your campaign. We offer both business and consumer lists. As a list broker, ListAbility maintains hundreds of fields you can use to filter and sort your mailing list. Here are just a few examples: age, gender, and location (city, state, zip, neighborhood). Not only will you reach the perfect audience, you’ll save time (and aggravation!) by avoiding the task of printing and applying the address labels yourself.
Direct Mail Postcard Ideas
Use our mailing lists to acquire new customers or send to your own house list of customers and prospects. Here are some ideas people have used for successful campaigns:
- Promote a sale
- Announce a grand opening or new location
- Deliver coupons or spotlight new menu items
- Target people who recently moved into the neighborhood
- Send offers for the recipient’s birthday month
- Create buzz for a special event
- Remind about an upcoming need (tax time, back to school, etc.)
Postcard Sizes for Direct Mail
Choose from a variety of sizes –in white or yellow – to make the right impression. Yellow adds a pop of color to grab attention, especially if you’re printing in black and white.
- 4.25” x 6” Postcard
- 6” X 8.5” Postcard
- 6” x 11” Postcard
- 4.25” x 5.5” Yellow Postcard
- 5.5” x 8.5” Yellow Postcard
- 6” x 11” Yellow Postcard
Ready to start your postcard direct mail campaign?
firstname.lastname@example.org. If you need help creating an ideal list of leads, one of our List Experts can provide a free consultation.