It is a marketing list that contains lists of homeowners across the USA who own a specified amount of equity in their homes. It could be high equity, low equity or even negative equity based on the value of their home and the mortgage. This equity mailing list is the key to your marketing campaign.
How is equity calculated?
We utilize Loan to Value (LTV) to specify equity in our mailing lists. LTV is calculated by comparing the full original amount of the most recent mortgages to the current home market value. For example, an owner with an LTV of 59% has at least 41% equity plus all the payments made.
Comparison of Loan to Value to home equity
Loan to Value
Equity in home
Negative Equity / Underwater
Why can’t we get the exact amount of equity on the list?
The loan balance is not part of the public record. Consequently, only credit bureaus have this data. Furthermore, there are very strict federal regulations with regards to the use of credit data.
Is the Homeowners with Equity Mailing lists available everywhere in the US?
The loan to value data is available in most of the US. However, there are some areas where it is unobtainable. To clarify, KS and SC have state laws prohibiting the use of public data for marketing. In addition, there are other pockets where the counties don’t provide the loan information to calculate equity.
Why do Real Estate Investors want High Equity Lists?
Real Estate Investors want to contact owners so they can buy their property. Most often, the investors want these homeowners to have high equity. This is so they can have more flexibility when negotiating the sales price. Learn more about High Equity Lists for Real Estate
What is the accuracy level of our Equity Mailing Lists?
Our Equity Mailing Lists are top-notch. We are constantly cleaning and updating our data. This is because we want to ensure we deliver only high-quality services to our customers.
Equity Mailing Lists FAQs
[Q] Is it possible to select or add other demographic options alongside Equity choices?
[A] Yes, it is possible. On the consumer database, select the demography page.
[Q] Is adding demographics expensive?
[A] No, it is not, but the cost will vary based on the criteria you select. The cost per 1000 may go up for the list, but you will be narrowing down to a smaller, more targeted list
At Listability, our job is to put smiles on the face of our customers. Building Equity Mailing Lists is one of the ways we accomplish this. We can help you target homeowners who may need your services.