Order a Net Worth Mailing List today and start creating connections with consumers based on their net worth across the USA.

Net Worth Mailing List—What is it?

Definition of Net Worth: the total wealth of an individual, company, or household, taking account of all financial assets and liabilities.

Our marketing list contains the names and addresses of people with an estimated net worth in a particular area. Net worth criteria varies depending on the objectives of your marketing campaign. For example, a business selling high-end cars would want a list of wealthy, high net worth consumers. Whereas a companies promoting budget vehicles with “little or nothing down” can obtain a list of low net worth individuals.

For example, the people can be ranked based on the following;

  • $1 – $4,999
  • $5,000 – $9,999
  • $10,000 – $24,999
  • $25,000 – $49,999
  • $50,000 – $99,999
  • $100,000 – $249,999
  • $250,000 – $499,999
  • $500,000 – $999,999
  • $1,000,000 – $1,999,999
  • $2,000,000+

Respondents to Schwab’s 2021 Modern Wealth Survey said a net worth of $1.9 million qualifies a person as wealthy. The average net worth of U.S. households, however, is less than half of that.

Can other criteria be added to the mailing list?

Yes, it can. Because our lists are multi-sourced, there is a wide variety of other criteria could be added to make your list more targeted. They include the following;

  • Gender
  • Estimated household income
  • Homeowners or renters
  • Home value
  • Interests & Hobbies
  • Age
  • Presence of children
  • Length of residence

And lots more.

How is the Net Worth determined?

Net worth is defined as “the total wealth of an individual, company, or household, taking account of all financial assets and liabilities.”

Our lists have many demographic data points including homeownership and basic mortgage data. The net worth calculations will take into account income, homeowner equity, estimated investments and more.

What other lists might work in conjunction with the Net Worth Mailing List?

Networth is only one indication of wealth and a person’s ability to spend or invest in a particular good or service. Other lists that might make sense include.

Income – household income varies greatly across the country; you can target households within certain income levels appropriate for your offer and geographic area.

Discretionary Income Score – takes income, net worth, household size, probable debt and more into account. This is particularly helpful to identify the very wealthiest.

Economic Stability Indicator – a model developed by the credit industry to identify the probability that a household could qualify for a loan. For example, a car dealership only wants to market to people likely to qualify for a loan. Conversely, a real estate investor would look at people on the opposite end of the scale to find people who would want to sell their home.

Income Producing Assets – Incorporates ALL incoming producing assets a household is projected to have. IPA recognizes that as Americans get wealthier, their assets holdings change, and takes this growth curve into account.

What is the format of a Net Worth Mailing List?

Lists can be sent or downloaded in CSV format which can be opened and saved in excel or other database programs. CSV and excel files can be use with Word mail merge to create labels.

How do I get a Mailing List?

Complete the form below or link to ListAbility’s Net Worth Mailing List Page. Be sure to give the geographic area you are marketing to. One of our list experts will run a report to show how many are available and email a quotation to you. Next, when the list has been adjusted to your liking, we will send an invoice. After the invoice has been paid the file will be sent to you via email.

Alternatively, you can build your own list on ListAbility Online.

Net Worth Mailing List FAQs

[Q] Is it possible to get a mailing list of people with a high net worth in my area?

[A] Yes, it is possible. On the demography page, you can select net worth in bands of net worth. However, this is sensitive data and may be subjected to marketing review first.

[Q] Is it possible to add more financial information to a net worth list?

[A]Yes, it is possible. Click here for more info.

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