Postal Direct Marketing is Alive and Well
“The reports of my death are greatly exaggerated”
The demise of direct mail has been widely reported with the arrival of email. Defying all odds, postal direct mail is back on the rise – particularly for those looking for new prospects.
According to an article in B to B:
Commercial direct mail remains the Postal Service’s one bright spot, continuing a months-long trend. Standard-mail volume increased a robust 11% in August versus the same month in 2009, to 6.95 billion pieces, with revenue up 9.8% during the month, to $1.46 billion.
Many marketers tried switching to email, but found that it is simply too tough to compete for attention in the inbox. The delete button can just be too fast to strike if they don’t know who you are. Studies have found that the best use of email broadcasts is to maintain contact with your existing customer base.
Postal mail is best for getting the attention of new customers. If you want to save money, mail smart. Obtain a targeted mailing list so you are only sending to your best prospects.
ListAbility has the expertise to guide you through the process of obtaining a highly targeted mailing, telemarketing or email list. A better list will pay dividends with the savings you garner with reduced printing and postage – to say nothing of getting noticed by the right people!
www.listability.com 866-446-2055 [email protected]
Beginning quotation: “The reports of my death are greatly exaggerated” was stated by Mark Twain, after hearing that his obituary had been published in the New York Journal