If you’re starting with your business, building a list of contacts or customers may seem intimidating. How should you get started? Do you begin with Facebook ads or try starting up a podcast?
While these are fine ideas for the long-term, there is an easier and highly beneficial place to start. Believe it or not, that place is with an email list. Email marketing turns a significant profit, capable of earning up to $44 for every $1 spent on the list.
Professionals mailing lists are tremendous resources to those professionals. As such, it’s best to spend some time building your list. If you’re starting from scratch, that’s okay! Everybody has to start somewhere.
We’ll explore several tips for building an effective mailing list. By the end of it, you’ll have the tools to contact professionals and garner a following. Sound exciting? If so, let’s get started!
Find a Secure Email Marketing Platform
In the beginning stages of a business, you can get away with sending out straightforward email campaigns through Gmail or Outlook. However, if you want to build your mailing list, you’ll eventually need a secure platform.
This platform becomes especially necessary when you are trying to send automated email campaigns. These will eventually become the bulk of your emails.
To do this, you need a platform alongside which to grow. Using a platform enables you to save time and utilize email marketing’s complete potential straightaway. It’s an excellent asset to have when you start.
Find Incentives to Lure Your Audience
When you find a platform you trust for your mailing list, you have to find ways to incentivize people to sign up. When you set out to do so, consider your audience. Are you looking for individual customers to sign up?
Or are you reaching out to businesses and professionals to partner with you? The answer to this question could affect the kind of incentives you provide. For instance, a company might be more interested in a cheat sheet that leads to growth than in a free coupon.
However, both a customer and a professional may find interest in a free eBook. So long as the book provides them with relevant information, it could be the perfect sales pitch.
Other offers to interested professionals may include a webinar registration or a link to a free course. However, you probably won’t be able to offer such incentives until your business makes more traction.
Buy Professionals Mailing Lists
As your business and funding pick up steam, you’ll find that this is one of the best tricks in your arsenal. If you need contacts in your industry or want to target professionals in an adjacent industry, you can access existing mailing lists.
However, there are legal proceedings you must understand before you get too excited about professional mailing list access. According to the CAN-SPAM act of 2003, you can buy email information.
If you purchase this information, however, you must follow several regulations. Most important is that you must not contact recipients who have asked to be removed from your mailing list.
How Professionals Mailing Lists Work
At this point, you may be wondering whether a professional mailing list is worth any legal risks. To help you make that decision, we’ll spend some time explaining how they work.
A professionals mailing list usually becomes available by another business posting that information for free or selling it for a profit. Usually, this information only includes their email.
Often, these lists become sold in packages that include access to the email addresses of professionals sorted by industry. So, for example, if you were trying to partner with a charity, you may access nonprofit or church email lists.
Once you’ve accessed this list, you can send out automated or handwritten emails to get them to opt-in. When you do so, make sure you include a clear, easily accessible way to opt-out of your mailing list. The last thing you want is to burden people with unwanted emails.
If you’re wondering how to get people to stick with your emails, then go back to the second step in this article! You have to offer them the right incentives to stick around. However, incentives alone aren’t enough.
What do these other things involve, you ask? Well, that’s what we’ll cover in the next section.
Call to Action
Every productive email marketing campaign includes a call to action at the end of each email. Put simply, a call to action gives your prospect a clear directive to follow. This directive should help move the prospect to the stage of your relationship you next want to reach.
So, if your goal is to partner with other professionals, your first email could include an incentive like a cheat sheet as a show of good faith. At the end of the email, provide a call to action that encourages them to read the cheat sheet’s information.
However, you don’t want to keep giving out resources with no strings attached. Instead, you want to move the prospect to a “committed relationship,” as it were. To accomplish this, you need a well-designed landing page.
The Necessity of Landing Pages
Landing pages are the jumping-off point for your relationship with a prospect. After they’ve shown repeated interest in your content, you can finally push them to enter into a more committed state by providing a link and call to action for your website landing page.
Once they reach your landing page, the directions should be clear. What is it exactly that you want prospects to do here? Do they buy your product or pledge to donate to a cause?
Usually, once you get prospects to the landing page, you’ve succeeded. If they buy-in, they’re likely to stay on your mailing list, provided you continue to incentivize them.
Gain Access to Mailing Lists
As you can see, building a mailing list doesn’t have to be intricate and complicated. By following some basic protocols, you can make headway in just a few weeks. You can make stellar headway if you find access to professionals mailing lists.
To that end, check out our website to find mailing lists you can use! We offer contact information for top-notch prices. You’re sure to find what you need.