Senior citizens make up 16.5 percent of the US population. Their spending power makes them a profitable market for all sorts of products and services. Direct Mail Marketing has proven to be an effective way to increase sales to this lucrative segment. However, you need a good Senior Citizen Mailing List so you don’t waste your marketing dollars.
What is a Senior Citizen Mailing List?
It is a marketing mailing list containing the names and addresses of people over 60 years old. It can be as targeted as including only people turning 65 in the next several months or whatever age range will work for your campaign.
Equally important, the seniors list can also be targeted to specific segments of the population. Segmentation can include:
- Marital Status
- Economic Stability Indicators (ESI)
- Homeowners vs renters
- Interests and hobbies – such as gardening, cooking, fitness, travel
- Length of residence
Does ListAbility offer Senior Citizen Email Lists?
Senior Citizen Email lists are available. By comparison to the postal lists, there won’t be as many available and not all the selection criteria is accessible.
Types of Businesses that benefit from a Senior Citizen Mailing List
Below is a list of businesses provide extremely targeted who want to reach senior citizens or people nearing retirement:
- Travel companies
- Fitness clubs or classes
- Reverse Mortgage Offers
- Healthcare services
- Estate planning
- Medicare Insurance Providers
- Retirement Homes
- Cruise offers
- Financial planners
- Sport shops
- Home Delivery Services
- Home Improvement
- Nursing homes and assisted living
How do I get a Senior Citizen Mailing List?
Complete the form below or link to Seniors Mailing List page Be sure to give the geographic area you are marketing to. One of our list experts will run a report to show how many are available and email a quotation to you. Next, when the list has been adjusted to your liking, we will send an invoice. After the invoice has been paid the file will be sent to you via email.
In addition, you can email your request to ListAbility [email protected] or call us at 866-446-2055.
Alternatively, you can build your own list on ListAbility Online.
Is it possible to market to senior citizen’s adult children?
Some products are best marketed directly to the seniors. On the contrary, others such as home care services or nursing homes are best directed to their adult children. The Intergenerational Marketing List provides the names an addresses of the senior’s children. Even better, you can specify criteria for both the senior parent and adult child.
ListAbility provides quality lists
ListAbility has aligned with the nation’s most comprehensive and accurate data compilers. In brief, they have been collecting, analyzing and compiling data from numerous sources for 40 or more years. Indeed, our clients have benefited from the ability to optimize their marketing budget by targeting their best prospects. Unquestionably, the accuracy is top notch with monthly updates. Most of our mailing lists include the National Change of Address (NCOA)
Furthermore, we have joined forces with some newer compilers. While they might not have all the granularity and choices as our primary vendors, but they can include phone and email contact information in addition to the mailing address for your list.
Senior Citizen Mailing Lists FAQs
[Q] Is it possible to target people turning 65?
[A] Yes, it is possible. There is a select “Turning 65” by birth month. There is an option available to select the months people turn 65.
[Q] Is it possible to get the phone numbers of people turning 65?
[A] After your mailing list has been ordered we can upload it to the most accurate telephone database to get phone numbers added where available. There is an additional charge for this.
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