Learn more about your customers!
Adding data elements to your customer records gives you the information you need to market smarter. It’s so simple, but true; the more you know about your customer, the easier it is to identify opportunities and the easier it is to develop strategies and marketing campaigns based on that knowledge.
Take advantage of personalized marketing.
Once you append information to your client database, you can send one message to the young mother, and a different one to the elderly gentleman.
Examples of data elements you can append to your customer file: