Append Demographic & Lifestyle Data
Learn more about your customers!
Adding data elements to your customer records gives you the information you need to market smarter. It’s so simple, but true; the more you know about your customer, the easier it is to identify opportunities and the easier it is to develop strategies and marketing campaigns based on that knowledge.
Take advantage of personalized marketing.
Once you append information to your client database, you can send one message to the young mother, and a different one to the elderly gentleman.
Examples of data elements you can append to your customer file:
- AGE
- Date of Birth
- Marital Status
- Gender
- Discretionary Income Score
- Wealth Rating
- Estimated Household Income
- Homeowner vs Rnter
- Occupation
- Education
- Fundraising Contributors-5 Categories
- Credit Card User
- Computer Owners
- Household Composition
- Book Reader
- Ethnic Insight
- Presence of Children Indicator
- Children’s Age Ranges
- Number of Children
- Mail Order Responder Flag
- Mail Order Responders -26 Categories
- Dwelling Unit Size
- Home Purchase Price
- Home Purchase Date
| - Home Value
- Home Property Indicator
- Length of Residence
- Year Home Built
- Home Value
- Number of Adults
- Income Producing Assets
- Multi-generational Households
- Likely Investors
- Type of vehicles owned
- Number of Children
- Persons per household
- Ethnicity
- Political Party
- Religion
- Car Insurance Renewal Month
- High Speed Internet User
- Date of Birth Month & Year
- Education Degree
- Veterans
- Personicx Clusters
- Prizm Group
- Mosaic Global Group
|
