A 6” x 11” postcard packs a big visual punch. Not only that, it stands out by its sheer size, dwarfing everything else in the mailbox. This guarantees brand awareness. But the biggest advantage of a direct mail postcard of this size is the open possibilities. You can grab attention with a compelling image or offer as much as detail as a brochure.
Direct Mail Postcard Printing
Although the size and design of your postcard is important, your direct mail postcard campaign must have the right list of recipients to succeed. As a list broker, ListAbility can pre-print addresses from our extensive prospect database directly on the postcards. We have both business and consumer lists. Plus, we maintain hundreds of fields you can use to filter and sort your mailing list, such as age, gender, or location (city, state, zip, neighborhood). The pre-printed postcards will save you time too! You don’t have to worry about printing and applying the address labels yourself.
Direct Mail Postcard Ideas
Your 6” x 11” postcard is big – and that means room for creativity.
Go simple with a striking image paired with a bold statement
Offer details about your products and services to pique interest
Include a QR code to guide toward your website
Add a map with directions to your location
Postcard Sizes for Direct Mail
Not sure if 6” x 11” is the right size? You could scale down to a 6” x 8.5”. Or, a smaller size like 4.25” x 6” might do the trick if you have a simple message to communicate.
We have a variety of sizes. Need a pop of color? Yellow grabs attention, especially if you’re printing in black and white.