Direct mail birthday promotions provide great marketing results. After all, who doesn’t like getting a surprise birthday present! Give current customers a reason to contact you and attract new customers with a compelling offer. You can select by the birthday month and/or birth year, but not the specific date.

What’s included in the birth month mailing list?

Our birth month mailing list includes the names, addresses, and birthday months of consumers throughout the United States.

Can I target a specific area?

Yes. You can create a list with addresses in all the United States, by zip code, city, county, or state. You can also target a radius around an address.

What other selection criteria can I use?

Our database has hundreds of demographic selectors to customize your direct marketing campaign. Here are just a few examples to give you an idea. If you don’t see what you’re looking for on our self-service list-building tool, contact a List Specialist. We draw from multiple sources and can help you create a list that’s tailored to your needs.

• Age
• Gender
• Marital Status
• Homeowner/Renter
• Household Income

Who could use a mailing list of birth months?

The following types of businesses may find a birth month mailing list useful in building and cultivating leads:

• Apparel Stores
• Bars
• Car Dealers/Repair Shops
• Department Stores
• Coffee Shops
• Gift Shops
• Jewelry Shops
• Nail Salons
• Restaurants
• Spas

For instance, a restaurant could attract the whole family with an offer of a free dessert for the person bringing in their “birthday card.”

What’s the best way for my business to use this mailing list?

Here are a few tips to make your direct mail birthday promotion a success:

• Make the offer valid for their entire birth month – not just the day. They’ll be more likely to redeem it.
• Personalize the direct mail piece as much as possible. It should look like it’s just for them.
• Use a postcard for an economical mailing.
• Be sure the offer is compelling (10% off isn’t as interesting as a free gift with purchase)
• Narrow your list down to your ideal customers by selecting based on age, gender, or zip code

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