The file that your list broker from ListAbility`s team will compile has information about people who are licensed gun owners and have the right to carry concealed guns. This includes women, which is an increasing demographic that acquires these licenses. Consumers from this particular file would be interested in offers for ammunition, subscriptions, insurance, and credit cards.
Some Interesting Stats compiled by ListAbility:
More than 12.8 million Americans hold a permit to carry a concealed weapon.
There are approximately 310 million civilian firearms in America.
States with right-to-carry laws have lower overall violent crime rates.
In Florida, a state that has allowed concealed carry since 1987, you are twice as likely to be attacked by alligators than by a person with a licensed gun.
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When you’re ready to build your mailing list, there are a few things to keep in mind. First and foremost, clearly state your mailing list’s purpose. Second, make sure your list is relevant to your target audience. Third, ensure you provide valuable content and frequently engage with your list members. Fourth, be creative with your marketing materials and keep them fresh. Finally, ensure you manage your mailing list carefully – if it’s not profitable for you, it may not be worthwhile for your list members.
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