How do you Grow your Dental Practice with Postcards???
Dental practices can be difficult to grow. Most often, you rely on your most loyal customers to spread the word and draw family and friends in. Other dentists rely on positive feedback on review sites. These methods seem like a drag, and though they work, they don’t seem to pass the efficiency test.
But what if there was a better, more direct way to spread the word about your dental practice and draw customers in? Yes, imagine a tool that delivers a direct call to action to your target audience. Enter dental postcards.
These words, dental and postcards, aren’t your regular tag team members, so why are we talking about them? How exactly do postcards help grow your dental practice? Let’s find out, shall we?
What Are Dental Postcards?
There’s no rocket science mystery to these tools. Dental postcards are simply cards containing messages that aim to communicate about dental practices to the receiver using illustrations, most commonly pictures.
So you see, dental postcards are not so different from the regular postcards you are accustomed to.
The only difference, in this case, is the purpose of the postcard. Unlike your regular postcards for sharing moments, dental postcards are for sharing the awareness of dental practices near you.
Okay, we have established the concept of dental postcards. It’s time to dive into the various forms postcards take as well as a deep look into why dental postcards are actually so important. As an added bonus, we’ll chip in a few tips for getting the most out of dental postcards.
Types of Postcards
When it comes to marketing, postcards are not to be overlooked. You have to be precise with the details, and this involves choosing the right type of postcard to spread the word about your dental practices. So, what are the various choices available to pick from?
1. The Offer Postcard
As the name suggests, this type of postcard is used to preach the good news about a certain product or service. This is done by presenting an incredible, hard-to-resist offer alongside the product or service.
Using this format for your dental postcards entails creating a headline, an offer, a lowdown on the features and benefits of your dental service or product, and a call to action.
However, using offer dental postcards only work best with a targeted audience.
2. Newsletter Postcard
More or less a sleek upgrade to the traditional newsletters, these postcards are great if your goals are the exposure of your company’s brand, communication with customers, and the creation of buzz around your product or service.
Touch up your dental postcards with interesting feature stories and create a story for your brand to get people raved up.
3. VIP Invitation Postcard
Do we even need to explain this one?
Think of this type of postcard as a special invitation to attend an event. The trick here is that you do your marketing by making the customers feel like very important people. This is quite different from the offer postcards where the marketing lies in the offers presented.
In the case of VIP postcards, you’re simply interested in their attendance and participation. That’s all!
Why Dental Postcards?
With the various ways you can present your dental services, postcards are like the digital invitation cards to a world of effective brand marketing. But, what makes dental postcards stand out?
Outlined below are the various benefits of dental postcards:
- They are affordable
- You can easily track the progress
- Versatility is a plus
- Efficiency is guaranteed
- Straight forward and easy to adopt
- Perfect tools for target marketing
- The customers get to see and feel your postcards
Little Tip for the Road
Don’t worry, we didn’t forget about that bonus tip we promised earlier. To get the best out of your dental postcards, ensure to maintain a high level of professionalism. Channel your messages across using optimized content.
Also, let your postcards have a characteristic appeal to the eyes. This way, your dental postcards will never be ignored like the unlucky mails that just pop up in the inbox.
Interested in learning more about postcard campaigns and other ways to increase your client base? Check out ListAbility, your one-stop shop for all things marketing!