Because it’s larger than a standard envelope, a 6” x 8.5” postcard will stand out in the mailbox. Direct mail postcards of this size also offer the space you need to incorporate more detail about your business or add compelling visuals. Perhaps even a QR code, so recipients can access your website by scanning the image with their smartphone.
Direct Mail Postcard Printing
Even if you’ve chosen the perfect postcard size and design, your direct mail postcard campaign must have a targeted list of recipients to be successful. ListAbility can pre-print addresses from our extensive prospect database directly on the postcards. As a list broker, ListAbility has both business and consumer lists. We maintain hundreds of fields you can use to filter and sort your mailing list, such as age, gender, or location (city, state, zip, neighborhood). As an added benefit, with our pre-printed postcards, you don’t have to worry about printing and applying the address labels yourself.
Direct Mail Postcard Ideas
What do other businesses use a 6” x 8.5” postcard to communicate? Here are some examples of how a larger postcard gives you the ability to move beyond brand awareness to action.
Join us for a college campus tour, with a QR code to register
Become a patient at our new medical practice, with welcome message and photo of the lead physician
Come for happy hour at our local sports bar, with a list of specials
Postcard Sizes for Direct Mail
Not sure if 6” x 8.5” is the right size? A smaller size might do the trick if you have a simple message to communicate. If you need space for large visuals, you might want to bump up to 6” x 11.”
We have a variety of sizes. Need a pop of color? Yellow grabs attention, especially if you’re printing in black and white.