The Four Most Important Criteria for Absentee Owner Mailing Lists
Real Estate Investors use Absentee Owners Mailing Lists in direct mail campaigns. These motivated sellers are considered the primary target when looking to purchase off-market property.
There are 4 primary criteria to consider when you are creating a customized list for your market.
- Property Location
- You want to have a specific area where you plan to purchase the property. Depending on your area, this might be as simple as a couple of zips, a couple of cities, or even full counties.
- Home Market Value
- If you don’t want to buy a Million Dollar Home – don’t mail to those owners! Decide what is the average in your area then request owners of property in that range. In many areas, $50,000 – $250,000 seems to be the sweet spot.
- Loan to Value as a measure of EQUITY
- Most investors want a property where the owners have high equity – that is where the loan is a smaller percentage of the home value. With the high equity, it is easier for an owner to take a lower offer and still come out with some cash.
- Loan to value (LTV) compares the original amount of the most recent total mortgages to the current home market value. The lower the LTV, the higher the equity. Most investors find that an LTV of 0-59% (at least 41% equity) fits the bill.
- Type of Property
- What do you think will be the best investment strategy for your plan? Single-family homes? Multi-family homes (2-4 unit)? Condominiums? Apartment buildings? Mobile homes?
You decide what you want to include.
There may be other, more property-specific criteria that you might want to consider adding. However, it is important to remember that you don’t want to get so specific that your list size gets whittled down too small. All marketing is a numbers game.
These might include:
- Purchase date – how long have they owned the property
- Owner Age – you might want to specify older owners to narrow down a large list
- Number of bedrooms and bathrooms It’s important to include “unknown” so you pick up the property where the county doesn’t provide the information.
Learn more about ListAbility’s Absentee Owner Mailing Lists
You can build your own list on ListAbilityOnline.com portal
We have print and mail services for letters and postcards
Once you have your mailing list, we can add phone numbers and email addresses where available. Learn more about our Skip Trace Services
The mailing list brokers at ListAbility are experienced in helping real estate investors with their marketing campaigns. In addition to Absentee Owners, we offer motivated seller lists including; Low Economic Stability Indicator Lists and Seniors with 15+ Year Ownership.
